Assessing the Impact of Event Promotion on Small Business Growth in Makurdi Local Government Area, Benue State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Event promotion serves as a powerful tool for driving small business growth by increasing visibility, attracting customers, and fostering economic activity. In Makurdi LGA, event promotions, such as trade fairs, cultural festivals, and music concerts, provide opportunities for small businesses to showcase their products and services to diverse audiences. These events often stimulate local economies by creating platforms for networking and business transactions. However, the extent to which event promotion impacts small business growth in Makurdi LGA remains underexplored. This study seeks to evaluate the role of event promotion in enhancing the growth of small businesses, identifying key drivers and challenges within the local context.
1.2 Statement of the Problem
Despite the potential of event promotion to boost small business growth, many small businesses in Makurdi LGA struggle to leverage these opportunities due to limited resources, inadequate marketing strategies, and lack of access to event platforms. Understanding the impact of event promotion on small business growth is critical for addressing these challenges and maximizing benefits for entrepreneurs in the region.
1.3 Objectives of the Study
- To analyze the impact of event promotion on small business growth in Makurdi LGA.
- To identify challenges faced by small businesses in leveraging event promotion.
- To recommend strategies for enhancing the role of event promotion in supporting small business growth.
1.4 Research Questions
- How does event promotion impact small business growth in Makurdi LGA?
- What challenges do small businesses face in leveraging event promotion?
- What strategies can enhance the effectiveness of event promotion for small business growth?
1.5 Research Hypotheses
- H0: Event promotion does not significantly impact small business growth in Makurdi LGA.
- H1: Small businesses face challenges that limit their ability to benefit from event promotion in Makurdi LGA.
- H2: Improved event promotion strategies enhance small business growth in Makurdi LGA.
1.6 Significance of the Study
The study highlights the economic importance of event promotion for small business growth, offering valuable insights for event organizers, policymakers, and entrepreneurs in Makurdi LGA. It provides actionable recommendations for optimizing event promotion practices, contributing to sustainable economic development in the region.
1.7 Scope and Limitations of the Study
The study focuses on the impact of event promotion on small businesses within Makurdi LGA, Benue State, addressing challenges and proposing strategies for improvement.
1.8 Operational Definition of Terms
- Event Promotion: Activities designed to market and publicize events to attract participants and attendees.
- Small Business Growth: The increase in the economic performance, customer base, and profitability of small businesses.
- Economic Activity: The production, distribution, and consumption of goods and services within a community.
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